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welcome
What are our services?
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01 — Business Education for Creatives We make business simple, practical, and accessible. YouTube series, digital toolkits, and worksheets, we break down complex concepts into clear, actionable steps. What you gain: Business fundamentals Strategic thinking Industry insights for African creatives
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02 — Creative Entrepreneurship Development We guide creatives in transforming passion into a sustainable business. Our tools and methodologies help you build systems, structure, and a strong entrepreneurial mindset.
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03 — Branding & Strategy Insights We help you build a brand that speaks with intention and authority. Our frameworks strengthen your storytelling, digital presence, and overall brand ecosystem.
04 — Creative Leadership Development Africa’s creative future requires leaders who are disciplined, principled, and visionary. We design content and programs that shape leaders committed to community, excellence, and long-term impact.
Simplifying complex business philosophies for African creatives
For creatives
By creatives
orange economy
ABOUT
WE ARE A MOVEMENT.
A space where African creatives, entrepreneurs, and industry visionaries come to unlock their fullest potential and step boldly into their calling.
We believe in you — the leader, the builder, the thinker — because the philosophies that guide your leadership shape the future of our continent.
Our mission is transformative:
To simplify complex business philosophies for African creatives.
Through storytelling, education, and strategy, we translate these philosophies into clear, practical tools tailored for Africa’s creative industries.
We exists to remind every African creative that their ideas matter, their work matters, and their contribution to the continent’s growth matters.
OUR FOUNDER
I love the Lord, understand how business works, and care deeply about the state and livelihood of my continent.
The Orange Economy is my offering to the Lord. It is a way to serve through the gifts He has placed in me.
If I only make money, I would have failed as a steward. My true measure of success is in how many entrepreneurs we help grow — because when they thrive, so do their communities.
As you journey with us, I pray that you’ll be encouraged to join, to partner, and to see this movement as a calling.
Simthandile More
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